Understanding Flow-Through
With Flow-Through fully implemented by OCS, many retailers and brands are left confused. This article fully explains the Flow-Through process up to now.
Understanding the BC Strike
On Monday, August 15th, 2:46p.m the BC General Employees’ Union entered into a legal strike, much to the dismay of the BC Liquor Distribution Board(BCLDB).…
Instagram for Cannabis Retailers
With Instagram on track to have one billion users, marketers across every industry are rushing to make impressions on the users. Instagram has the ability…
Our Thoughts on the Challenges of Marketing in the Cannabis Industry for Strategy Magazine
Our Founder and President, Cody Hicks, sat down with Strategy Magazine to discuss how our agency seeks to address the need for proper cannabis marketing…
How Cannabis Retailers can use Programmatic Ads
With the explosion of cannabis retail, drawing an audience can be difficult – especially with the schmorgesborg of Health Canada regulations restricting advertising and Meta’s…
Cannabis Marketing 101
Cannabis is a surprisingly difficult product to market, especially given the laws placed on advertisement and promotion. With new brands appearing in the space almost…
Understanding Inducements: AGCO Provides Clarity on Inducements Rules for Licensed Cannabis Retailers
The Ontario cannabis landscape is constantly evolving through competitive innovation as well as regulatory changes from ruling bodies. Recently, the Alcohol and Gaming Commission of…
Learnings from the latest OCS Insight Report
The Ontario government is regularly releasing reports on the insights gained by the OCS – however, for those entrenched in the fast-paced environment that is…