Improve Sales with the OCS Flow Through Model
Using a Marketing Agency
The way wholesale cannabis is bought and sold in Ontario is changing in a big way. The OCS recently alerted many Licensed Producers that many new product releases will now be sold through their “Flow Through” program. Brands and LPs are now responsible for educating retailers about the benefits of the Flow Through buying program and the advantages over purchasing from the OCS warehouse.
Instead of the OCS forecasting demand and cutting large purchase orders, LPs now have to establish relationships with individual stores and constantly communicate to check the Flow Through portal for new product releases. Having an in-field sales team has never been so crucial in Ontario’s cannabis industry.
Cannabis Sales & Marketing Agency Services
In-Field Representation
Our team of Educators, who were all previous budtenders, are experts at building relationships with stores. We can assist with the distribution of promotional materials, branded merchandise and educational samples to our network of stores.
Retail Education
Asking retail stores to change the way they do something is never an easy thing. While the purchasing process may not have changed much, they will be ordering Flow Through products from a different portal and may be afraid to place an order for a product they might not receive for 3 weeks. Through in-field and online education, we communicate the benefits of purchasing Flow Through products and answer their questions so they’re confident in your brand’s Flow Through Products.
Data & Feedback Gathering
To help your organization make data-driven decisions, our team gathers information such as which stores are carrying your product, and at what price, as well as feedback from the budtenders, managers, and owners of those retail stores.
Activation Organization & Execution
Educating budtenders about your products is more important than ever. Drive more sales with activities to educate both stores’ budtenders and their customers. Our Educators will be booking weekly activations with stores during their visits and follow up communications.
Digital Marketing
While cannabis digital marketing is difficult due to regulatory and censorship constraints, our team utilizes its two decades of experience in the industry to make sure your brand shines online. Whether you’re looking to build a following on Instagram, expand your email marketing audience, or work with influencers on Twitch, we specialize in building authentic online communities.
Our Results
We at grnhouse agency understand the importance of gaining not only Budtender mindshare but space in their stores. After six months of providing our Sales & Marketing Services in Ontario, 2/3 of the Budtenders from the 200+ stores we built relationships with reported purchasing our LP’s products in the previous six months.
We Also Achieved
What Our Clients Say
Learn More
Looking to level up your brand’s marketing efforts? See what’s possible by downloading our case study demonstrating three months of results from our Sales & Marketing services.